meet the founder

Through a bespoke coaching practice, Serpentina Coaching helps clients cultivate this integration and create meaningful shifts in both their inner and outer lives.

My work is rooted in a lifelong curiosity about human transformation and the role consciousness plays in our ability to grow, heal, and evolve. Over the past decade, while building an international career in branding and marketing, I have simultaneously pursued extensive study and practice in modalities that support personal flourishing, including energetic alignment methods, Reiki, breathwork, therapeutic psychedelic frameworks, and Jungian archetypes.

I founded Serpentina Coaching to offer clients a deeply customized, trust-based coaching experience. Together, we explore the patterns, beliefs, and habits that influence your experience, uncovering the practices and inner resources that can create meaningful change in both your personal and professional life.

The name “Serpentina” draws inspiration from ancient pre-Abrahamic serpent symbolism found across cultures around the world. In many of these traditions, the serpent represents renewal, wisdom, transformation, and the cyclical nature of life—an enduring reminder of our capacity to shed what no longer serves us and step into new possibilities.

Sessions are available in person in Tribeca, New York, and virtually for clients worldwide.

I look forward to connecting with you,

Merve Mahmutoglu